"We did this book for our reading group. We had nine people. Three were vegans to start and the other six were sort of vegetarian but most ate fish. We had more discussions, some heated, about this book than any other book our group read. Result: eight of us are now vegans. The ninth person left the group saying she did not want to be "shamed" (I know, one of your favorite words!) for eating fish, dairy and eggs. I predict she'll come back a vegan because she was clearly frustrated in not having any response to your airtight arguments. This book is the first vegan teaching and advocacy tool ever written. We're going to read your new book next!"